BricksAndFigsDE
How a collector-focused LEGO store unlocked roughly €222K in incremental revenue by letting customers add items, upgrade shipping, and edit orders after checkout — without paying for a second shipment.
- Headline result
- ~€0K
- Added-order revenue4,479 post-purchase edits
"Our collectors never stop at one. Before, wanting another figure meant a second order and a second shipping fee — so a lot of them just didn't. Now they add it to the order they've already placed in a couple of taps, and our average order has grown right alongside it."
One more figure for the order — without a second order. BricksAndFigsDE can't merge two Shopify orders, so when a collector decided they wanted another figure five minutes after checking out, the choice was a fresh order plus a second shipping fee, or nothing at all.
A collector's store, where one figure is rarely enough.
BricksAndFigsDE is run by Niki Ataei — limited drops of custom LEGO Star Wars minifigures, ~€60 per figure, a 54,000-strong audience of repeat-buying collectors. The post-purchase moment is not a service problem here. It is a buying signal.
The constraint that quietly bled revenue.
Shopify does not allow merging two separate orders. When a collector wanted to add a figure right after checking out, they had two bad options.
I just saw another figure — I want to add it to the order I already placed.
Place a brand-new order, pay shipping again, wait for a second package. Most collectors just skip it.
Add the figure directly to the existing order in a couple of taps — same shipment, no second checkout.
Customers added items 2,740 times and increased quantities on another 278 orders.
Turning 'I'll get it next time' into action.
Account Editor put add-item, quantity, swap, shipping-upgrade and address-fix controls on the customer's own order page — before the order leaves the warehouse.
Every edit, doing its job.
Across eight distinct edit types, customers used Account Editor for three different jobs — all from the same surface.
- Add item2,740
- Increase quantity278
- Upgrade shipping681
- Remove item498
- Decrease quantity112
- Swap an item69
- Fix shipping address92
- Fix contact info9
Add-to-order became the store's single most-used post-purchase action — driving AOV growth without a single euro of new ad spend.
~€222K in incremental revenue. 4,479 edits across eight action types. One order page that finally matches how collectors actually buy.
Measured across the BricksAndFigsDE deployment · Jan 2025 – May 2026Figures cover Jan 2025 – May 2026. Added-order revenue is modelled from 3,000 paid add-item and quantity-increase actions at an estimated ~€74 AOV proxy. Shipping upgrades and other action counts are measured directly from the Account Editor deployment.
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